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Channel: loyalty – Bryan Pearson | Author of The Loyalty Leap: Turning Customer Information Into Customer Intimacy
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REI, Sales And Cold Turkey: How Some Brands Live The Mission, And Some Miss It

REI’s daring decision to close its doors on Black Friday represents the latest effort in the broadening movement of conscientious consumerism. The hitch for such organizations is balancing their desire...

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5 Priceless Ways Walmart’s Investment In Workers Is Paying Off

A Walmart employee pulls fresh baked rolls out for sale during the grand opening of a Wal-Mart Stores Inc. location in the Chinatown neighborhood of Los Angeles, CA. ( Patrick T. Fallon/Bloomberg)...

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5 Rules For A Retail Town Square: What Apple, Whole Foods Can Teach Us

Customers check out on the opening day of the 365 by Whole Foods Market store in the Silver Lake neighborhood of Los Angeles, California. (Patrick T. Fallon/Bloomberg) Here’s a potential formula for...

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National Retail Federation Influencer On 6 Things Retail Is Doing Right (And...

Ask global retail consultant Wendy Liebmann to name the retail industry’s person of the year, and she’ll say it’s the one holding the credit card. Retail is shifting to a shopper-based model, the way...

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Using Artificial Intelligence Both In Apps And In The Aisles

Photographer: Patrick T. Fallon/Bloomberg If the basics of retail are elementary, then it should be no surprise that a technology named Watson is leading what may be one of the biggest trends in 2017....

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Yes, Men Coupon — And 5 Other Things Retailers Should Know About Male Shoppers

Shutterstock When it comes to important household spending decisions, the question of who buys the pants isn’t as simple as it first appears. Rather, the question should be who spends the most time and...

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5 Ways Kroger’s Investment In Tech And Experience Will Change All Grocery

(Photo credit: Getty Royalty Free) She may only need a head of lettuce and a gallon of milk, but today’s grocery shopper might as well be browsing for a smartphone or a car. That’s how competitive the...

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Owning The Future Of Retail Loyalty: How Amazon, Ralph Lauren Use Insights To...

More memberships, more problems. That’s among the takeaways of a new report that explores six events that are reinventing loyalty, especially for retailers. Among the surprising stats in the report, by...

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Points For The Holidays: Will Regifting Rewards Help Nordstrom, Sally And...

If retailers are especially good this year, they might be rewarded with more shoppers in 2019. Many, it appears, have decided the best way to collect is by offering extra-nice reward program options....

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Just In Time For Valentine’s Day: 10 Lovable Retail Stories From Starbucks,...

Products that improve our lives, small experiences that elevate our emotions, people we may know for years — these are all commonalities of retail we tend to take for granted. It’s easy, and typical,...

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